To provide a safe and trustworthy ad ecosystem for users, and to comply with emerging regulations, Google will require advertisers to complete one or more verification programs.
As a part of a phased rollout of Google’s transparency efforts, all advertisers will eventually be required to complete Google’s Advertiser verification program.
Under this program, advertisers will be asked to provide basic information about their business. Additional certifications may be required to run ads in certain restricted verticals, such as financial services.
Once Google verifies the advertiser's information, Google will show the advertiser's information such as the name, location, and the ads they served over a certain time period on Google platforms (including Google Search and YouTube) in the Ads Transparency Center and in ad disclosures. In order to comply with applicable laws, Google may also be required to disclose certain additional information about its advertisers and ad campaigns to users of its services, depending on the country.
Organizations are required to submit one of the following registration documents for advertiser identity verification.
Verification Documents Accepted - by Country:
United States
- Any document, notice, or letter either issued by the IRS or stamped by the IRS that states your Organization name. Some examples are CP575, 147C, CP299, 988, 937, 1050, 5822 etc.
- Certificate of Business Incorporation issued by the state where you conduct business activities that states your Organization name
- Your most recent SEC filing (e.g., 10-K, 10-Q or 8-K forms) that state the Organization name
- Business credit reports that state your Organization name from Experian, Equifax, TransUnion or Dun & Bradstreet
Canada
- Certificate of incorporation
- VAT registration certificate
- Certificate of registration of charity
- DUNS certificate
United Kingdom
- Certificate of incorporation
- VAT registration certificate
- Certificate of registration of charity
Australia
- Certificate of Incorporation or Registration
- Organizations may also provide their Australian Business Number (ABN)
Our team will notify you if Advertiser Verification is required for your business. You can reach us at helpdesk@shoptoit.ca with any questions surrounding Advertiser Verification.