Reports

Login to your local store merchant account at: https://merchants.shoptoit.ca/

Click on 'Reporting'.

This is your reporting dashboard. You can choose to view your impressions or activity for the past 7 days

or select your own date range using the date range picker on the top right.

Once you have chosen your date range you can scroll down to see more detailed results.

What do your results mean?

Location Impressions:

- This is the number of times that your local store location page has been shown to potential customers.

Location engagements:

- These are clicks to the location pages on your local storefront (Merchant Location Display Page, Merchant Location Product/Promo details page), print, email, and get direction buttons.

Product Impressions:

- This is the number of times that one of your product pages has been shown to potential customers.

Product Engagements:

- This is the number of times your products have been clicked on.

Promotion Impressions:

- This is the number of times that one of your promotion pages has been shown to potential customers.

Promotion Engagements:

- This is the number of times that someone has clicked on one of your promotions to view the entire post.

Flyer Impressions:

- This is the number of times that one of your flyers has been shown to potential customers.

Flyer Engagements:

- This is the number of times that someone has clicked on one of your flyer promotions to view your online flyer.

Editorial Impressions:

- This is the number of times that one of your pieces of editorial content has been shown to potential customers.

Editorial Engagements:

- This is the number of times that someone has clicked on one of your editorials to view the whole post.

Paid Clicks:

 - This is the number of clicks that you have been charged for.

CPC Charges:

- This is the dollar amount of all the clicks that you have been charged.

Average CPC:

- This is the average cost you have paid for each click on your content.