What is a Product Based Ad?
A Product Based Ad is an advertisement that highlights a specific product an eCommerce store sells.
Product Based Ads are highly product-focused and consistently outperform other ad types for eCommerce retailers.
Product Based Ads outperform other ad types because they are delivered to the shopper when they are ready to buy.
About Long Tail Product Ads
What the “big-guys” leverage that smaller guys are missing out on.
The most lucrative search queries happen in the buying stage and contain 4 or more keywords.
In order to reach buyers at this stage, you need to employ what’s called “long-tail advertising”.
The long-tail is where big retailers have been getting amazing returns for years.
Next See: How our Product Ads API works