What is a Product Based Ad?
A Product Based Ad is an advertisement that highlights a specific product an eCommerce store sells. Product Based Ads are highly product-focused and consistently outperform other ad types for eCommerce retailers. Product Based Ads outperform other ad types because they are delivered to the shopper when they are ready to buy. |
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About Long Tail Product Ads
What the “big-guys” leverage that smaller guys are missing out on. The most lucrative search queries happen in the buying stage and contain 4 or more keywords. In order to reach buyers at this stage, you need to employ what’s called “long-tail advertising”. The long-tail is where big retailers have been getting amazing returns for years. |
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Next See: How our Product Ads API works
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