The ads are text based ads that are dynamically generated, using text set in our dashboard (setup by us, editable by you), along with the keyword term, business name and location. We use our automated platform to generate a variety of ads based on these factors.
We will take text from your website to use as part of your setup process. You can enter your own text to be used for your ads if you wish. This can be done in the Enhanced Ad Settings tab in your Shoptoit dashboard, or by visiting Advertising -> Enhanced Ad Settings.