0:01 Shoptoit Introduction
2:50 The Typical Approach
3:53 The Alternative Approach
4:54 Benefits of the Alternative Approach
5:44 Benefit 1: Close Deals Faster
4:54 Benefit 2: Higher Margins
In this webinar we discuss the limitations of the typical approach, how to get more yes’s using the alternative approach, and how to increase your profit margin using land and expand.
The Typical Approach:
- Let’s Invest in a better Digital Foundation
- Then drive traffic to it
- And hope it works
The Alternative Approach:
- Let’s prove we can effectively drive traffic
- Then with proven results let’s invest in your digital assets to increase conversion
- And ensure it works
By making it easier and more comfortable for clients to get started, you can close more customers and build a lucrative, stable practice that will become a funnel of upgrades.
Benefit #1: Close more deals. There are no quotes or proposals with this approach, simply create a couple of compelling bundles at various price points, all focussed on driving traffic.
Benefit #2: Little to No Competition on the upgrade = Higher Margins.
Let’s face it almost every website out there can be improved upon and many small business websites are down right bad. A vast majority of your new customers will need some website upgrades. When you are the incumbent and have delivered on what you said you would do at the onset - traffic - you will be in a stronger position of trust.