0:01 Shoptoit Introduction
2:30 Shoptoit Expectations Overview
5:40 Setting Client Expectations
11:15 Rationalizing Results
16:10 Proving Results with Attribution Tools
In this webinar we discuss what a website visit is worth and how to demonstrate attribution to a client. It's all about your customer’s expectations and setting them early in the sales process.
First: Lifetime value is the only measurement to use - what is a new customer worth to them - lifetime? Always refer to this number not sales.
Second: Conversion Rates - About 1/4 of all websites have less than a 1% conversion rates. Industry average is 2.35%, the top 25% convert at 5.3%, Amazon converts at 9.55%, What do you think they should convert at?
Third: Timeframe - How long does it take for a conversion to happen? Salesforce states that their average time for a conversion is 84 days. What does you customer expect?