You can choose to target based on geographical location, and demographics of the browser.
Geo-Targeting options
Cities, States, Zip/Postal Codes, Country, or a km or mile Radius
Demographic Targeting Options
Age
18-24
25-34
35-44
45-54
55-64
65+
Gender
(You can select multiple values or leave blank for all)
Female
Male
Unknown
Household Income
(Not available in Canada and you can select multiple values or leave blank for all)
Top 10%
11-20%
21-30%
31-40%
41-50%
Lower 50%
Unknown
Parental Status
(You can select multiple values or leave blank for all)
Parent
Not a Parent
Unknown